GoodScout

We help brands create intelligent and engaging customer experiences

GoodScout

Ready for an adventure?

Brands can only successfully connect with customers when their product and marketing activities are in sync. We partner with our clients to explore and create intelligent and engaging customer experiences that provide real value and utility.

Our troop is made up of members with deep, diverse backgrounds spanning research, strategy, planning, design, technology, and analytics — all ready to successfully engage your audience in their natural habitat.

GoodScout

ConstructConnect

ConstructConnect is a 108-year-old publisher of Canadian construction industry news and project information. GoodScout was able to work with ConstructConnect to develop a multi-year digital transformation plan designed to improve the depth and breadth of their services that can be offered online. We’re helping to deliver valuable new customer experiences and new digital revenue streams.

Results: Online sales leads and engagement increased by over 200% after the launch of their new online experience.

GoodScout

Sensitile

Sensitile is the designer and manufacturer of innovative, versatile, cutting-edge materials and solutions that have been used globally in numerous landmark designs. GoodScout has been working with Sensitile for twelve months to engage key influencers in the commercial and residential interior design sector. GoodScout designed and manages a comprehensive social media program to target and engage key decision makers and influencers of interior design.

Results: Over the last 12 months we have seen double-digit growth in reach and engagement every quarter.

GoodScout

Services

Digital opportunities are evolving and developing every day. GoodScout focuses on adapting and blending these with proven marketing methods to connect your brand with the people who matter most.

Strategy

  • Brand positioning and architecture

  • Marketing strategy and communication planning

  • Customer journey mapping

  • Audience research and segmentation

  • Content strategy and planning

Design

  • Visual design and creative direction

  • User experience and interaction design

  • Brand identity - naming and guidelines

  • Content creation and editorial calendar

Technology & Analytics

  • Marketing technology audit

  • Web application development and analytics

  • SEO and social media management

  • Content management and marketing automation

GoodScout

Tell us about your marketing goals and needs. We’re good listeners, and we’re happy to help.

Let’s talk
GoodScout

Our Story

GoodScout is a smart, tight-knit team with decades of combined experience working on brands of all sizes and we’ve picked up all kinds of skills along the way.

We prefer to work as a direct extension of our clients’ teams, and we play well with other creative, technology and media partners, never giving up in our quest to identify exciting opportunities and turn them into valuable ideas that expand your brand.

GoodScout

Clients

We partner with leading businesses and innovative start-ups.

AGI
NEKSA
Elasticpath
ConstructConnect
LGM
Sensitile
Tractor
GoodScout
GoodScout

Team

Frank Pedersen

MANAGING PARTNER

Steve Park

CLIENT PARTNER

Jocelyn Wong

CLIENT PARTNER

John Owen

DESIGN LEAD

Nicole Wall

DELIVERY LEAD

Colleen Bin

TALENT LEAD

GoodScout

Interested in joining our troop?
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